Harvest CakeThe 2014 American documentary film, Fed Up, produced and narrated by Katie Couric, addresses the obesity problem in the US, and postulates that the American public has been lied to about the sugar content in processed foods by food manufacturers for the past 30 years.

According to Fed Up, it is estimated that 80% of the 600,000 food items in the grocery store contain sugar.

As a result of this dietary sugar, ill-health is affecting our children, where for the first time in history, children are fatter than their parents.

Fed Up points out that 30 years ago the government failed to review the role of dietary sugar on obesity, diabetes, and health of the populace consuming unmonitored amounts of sugar.

As a result of this unlimited addition of sugar to packaged foods, America now faces the prospect that 95% of our population will be overweight and undernourished, and 1 in 3 will have diabetes by 2050.

Because of these growing health concerns, consumers are becoming more aware and asking questions about what they are putting into their bodies. The fact that 480,000 items in the grocery store contain sugar are driving consumers to read labels.

Finally, the demand for pure and simple foods that don’t contain added harmful ingredients is on the rise. Herbs and spices like Stevia rebaudiana (Bertoni), which grows in Paraguay and Brazil and has been used as a food sweetener for hundreds of years, is being used to replace sugar in foods, because it doesn’t add calories, but delivers the antioxidant nutrients of a plant-based herb.

Despite the fact that ignorance about what is contained in our foods has prevailed for the past 30 years, people are finally fed up and are demanding pure foods that nurture and sustain health.

We have choices about what we eat and how our food is prepared.

Thankfully, there are companies dedicated to producing pure and simple foods that are Non-GMO, organic, salt-free, sugar-free, gluten-free, and plant-based.

Read the company mission statements. Read labels. We needed to get to fed up.

Our health depends upon it.