Free-From shoppers are a growing category of consumers demanding full transparency in food, which has become the focus of sixty percent of Millennials, fifty-five percent of Gen X shoppers and forty-six percent of Baby Boomers, according to Nutrition Business Journal

This important category is seeking clean, healthy, safe foods that are Free-from the top 8 food allergens, which make up 90 percent of all food allergies in the United States, according to the Food and Drug Administration.

The 8 allergens are: Wheat, Dairy, Peanuts, Tree Nuts, Soy, Eggs, Fish, and Shellfish

Woman holding wheat in the fields.

Unfortunately, a whopping 44% of adults now face food allergies. The only alternative is to avoid consuming the allergen in the first place. So obviously, knowing what is in a food choice is critical for health.

This Free-From segment of the populace explains the profound impact the consumer is having on the food industry. Because of the sheer numbers of people with food sensitivities, the need for transparency in food manufacturing has reached a new level, which is driving the demand behind including Non-GMO in their definition of Free-From.

We salute those discriminating consumers who are making a huge impact demanding transparency about what is in our food. Our collective health depends upon it.